A site-specific mural for JINS Kashihara, building on an ongoing visual language developed for the brand. The artwork plays with the idea of glasses as a window to the world—bridging inside and outside, seen and unseen. A restrained color palette was chosen to harmonize with the store’s interior architecture.
Client: JINS
Agency: Rocket Inc.
Interior Design: Cloud10 Design
For the Shiroyama location, a single horizon line unfolds into a quiet narrative that wraps through the space. It becomes a drawing, a path, and a point of reflection—inviting curiosity and suggesting new ways of seeing.
Client: JINS
Agency: Rocket Inc.
Interior Design: Salt Inc.
Photography: Daici Ano
A cast of larger-than-life figures draws playful outlines of glasses—simple line forms that shift between object and frame. The design explores the relationship between foreground and background, seen and unseen, and celebrates creativity, echoing JINS’s identity as a design-driven brand.
Client: JINS
Agency: Rocket Inc.
Interior Design: Cloud10 Design
This mural centers on people—capturing a sense of joy, diversity, and renewal in the post-pandemic moment. Figures interact in a shared scene of optimism, rendered in soft tones with accents in JINS’s signature red to echo the interior design.
Client: JINS
Agency: Rocket Inc.
Interior Design: Salt Inc.
Photography: Yasunori Shimomura