IT’S ABOUT TIME.


IT’S ABOUT TIME is a frame-by-frame animation exploring our visual perception of time through metaphors like tides ebbing, tree rings forming, and a (notably long) beard growing.

I created it for Rado Moving Materials, a collaboration between Vienna Design Week and Swiss watchmaker Rado.

Presented on a screen wall at Rado’s store in Vienna’s first district, the animation invited viewers—amid the bustle of the shopping street—to pause and reflect on the invisible flow of time made visible.




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